Short profile for Lomography Half-Frame Simple-Use Camera :
 New Black + White & New Classicolor

• Loaded with film and ready for 40 half-frame shots

• Reloadable with any 35 mm film, for up to 72 shots

• Twice the thrills, shocking moments, scandals, and surprises

• Compact body made from 100% recycled materials

• Perfect for parties, road trips, weddings, and much more

Product description for Lomography Half-Frame Simple-Use Camera

Here’s your rechargeable half-frame film camera for every occasion. It comes pre-loaded with
Lomography Lady Grey ISO 400 film    or    Lomography LomoChrome Classicolor ISO 200
and is ready to go, capturing 40 half-frame photos in glamorous shades of gray with an analog feel. The Social Cam: It’s time to capture the countless chaotic, exuberant, and romantic moments that make life worth living! 

This Half-Frame Simple Use Reloadable Film Camera comes pre-loaded with Lomography Lady Grey ISO 400 black-and-white film, or    Lomography LomoChrome Classicolor ISO 200

so you can add a touch of elegant nostalgia to your shots. Thanks to its medium ISO sensitivity and fine grain, this panchromatic emulsion delivers beautiful black-and-white images with a sophisticated tonal range, whether you’re shooting in sunshine or under cloudy skies. Add a touch of class to your half-frame photos with this glamorous black-and-white emulsion.

Note: Although this camera comes preloaded with black-and-white film, this is by no means a disposable camera! So once the included film is full, you can load a new 35 mm film over and over again. Whether monochrome or colorful—the choice is entirely yours!

Double the Film, Double the StoriesAnalog photography isn’t just for special occasions. It’s there for your everyday moments. Whether you’re at a party with friends or on a date in the park—the Half-Frame Simple Use Reloadable Film Camera is your trusty everyday companion, fits in any pocket, and is designed to capture twice as many memories without interruption. Pre-loaded with film and ready to shoot, this camera tells both sides of the story. Each photo is half the size of a standard 35 mm image and offers additional creative possibilities through diptych compositions or as a single vertical image in the 17 mm × 24 mm format—perfect for sharing on social media.

With the extra shots, one roll lasts forever, but this camera is built to keep shooting, rewinding, and living. Once you’ve used up the pre-loaded roll, it’s time to unleash the camera’s hidden powers! Reload it with a standard 35 mm film, and you can take up to … 72 shots! … You heard that right! See just how far a half-frame film can take you.

Simple Use Instead of Single UseWhether you’ve never held a camera in your life or your camera collection is already spilling off your shelves—this simple half-frame camera enchants everyone who picks it up. Super compact, lightweight, and with a built-in flash, so you can take photos nonstop from morning to night. Just slip it into your pocket, snap away to your heart’s content, and effortlessly capture your adventures.

What’s more, the body of the Half-Frame Simple Use Reloadable Film Camera is made from 100% recycled materials. Endlessly reusable, this camera produces neither waste nor hassle—just simple, analog creativity and an endless stream of new stories to tell. This camera is destined for great things—and certainly not for the trash!

Simply Analog since 2017Simple, intuitive, uncomplicated, stylish, cool. This camera fits naturally in your hand and complements any style—ready to capture the good and even the best moments. It comes pre-loaded with LomoChrome Classicolor ISO 200 or Lady Grey ISO 400 black-and-white film—perfect for every personality.

Our first Simple Use film camera with reloadable film hit the market in 2017 and, thanks to its durability and experimental flair, became a popular choice among beginners and pros alike. The Simple Use family has grown to include various editions and exciting updates. Now it’s evolving further with the new half-frame camera. From everyday life to special moments, it doubles the potential of every roll of film and makes analog photography more accessible and affordable for everyone!

Technical Specifications

Film format: 35 mm
Focal length: 21 mm
Available apertures: f9
Flash: Built-in flash
Available ISO settings: No ISO adjustment
Multiple exposure: No
Tripod mount: No
Cable release: No
Battery: 1 x AAA